Work built to grow
the business.

The challenge

The founder was running social media himself while also leading sales, right as the company was scaling up production and moving into new markets. The feed leaned on static graphics and didn't have a consistent voice.

The approach

Build the brand around the product and the experience of eating it. Pair consistent short-form video with a structured micro-influencer and UGC program, then use paid social to reach new buyers and send them to a landing page built to convert.

What we made

• Monthly short-form video and social content
• Micro-influencer and UGC program
• Meta ad creative and campaign setup
• Landing page restructure for ad traffic

The challenge

Keep a national sports audience engaged all year, and show up at full strength when the world is watching at the Olympics.

The approach

Jessica Levac-Sanchez, now our Head of Social & Content, ran Skate Canada's full social media program for more than two years before joining Socially Made, covering day-to-day publishing, community and big-moment campaigns.

What we made

• Full social media program for more than two years
• Olympic campaign content

The challenge

A premium dining experience needed content that looked as good as the table does, and a feed that felt as considered as the room.

The approach

We planned the commercial shoot shot by shot around the grill, the food and the room, and designed a set of Instagram assets in the brand's own look so every post feels like part of one campaign.

What we made

• Commercial video, planned shot by shot
• 15 Instagram creative assets

The challenge

Show prospective residents what living there actually feels like, consistently, month after month.

The approach

A steady monthly content program of vertical video built for social, covering the building and the life around it.

What we made

• Eight short-form vertical videos every month

The challenge

Stand out in a city full of shawarma, with a crowd that shows up after midnight.

The approach

We studied what was already working for shawarma spots across Ottawa, then built a monthly reel program around an on-camera personality from the team. Month one tests content ideas. After that, we build on the winners.

What we made

• Competitor content review
• On-camera persona and content concepts
• Four reels every month

The challenge

Get the right people to community events, and give young entrepreneurs social media skills they can use the next day.

The approach

A social rollout for events like the Back 2 School Community Launch, plus hands-on sessions teaching entrepreneurs how to plan and create their own content.

What we made

• Event social media rollout
• Social media strategy sessions for entrepreneurs

The challenge

To be added

The approach

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What we made

• Social content
• Cross-brand collaboration content

The challenge

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The approach

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What we made

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The challenge

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The approach

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What we made

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